Softlogic Life Ignites the Resilient Spirit of Sri Lanka at the start of 2026

Softlogic Life welcomed 2026 with a campaign that reframes the way Sri Lankans see themselves and each other, moving beyond recovery narratives and crisis headlines to celebrate a nation defined by resilience, quiet excellence, and an unshakable ability to move forward.

The campaign centers on the idea that, despite Sri Lankans’ resilience and progress, negative narratives often shape public perception. These messages can undermine confidence both locally and globally, even as people continue to rebuild. Softlogic Life aims to encourage a more positive mindset at the start of the year, highlighting how constructive attitudes can strengthen communities and uplift Sri Lanka’s reputation. 

At the centre of the campaign is a children’s musical band delivering a smartly creative and positively inspiring twist on the wildly popular Sinhala song ‘E Rate Minissu’’, bringing to life a message of hope, inspiration, warmth, and forward motion. The new version of the song celebrates the people of this beautiful island with beautiful hearts, a nation rich in skill, adaptability, and quiet excellence, and the resilient attitude to overcome any challenge and keep moving forward as one country. Through the song, they are also encouraging others to contribute to the conversation by sharing their own positive messages and stories that uplift Sri Lanka. https://www.youtube.com/watch?v=yphD-qAHv4c

Commenting on their latest campaign, Vice President/Head of Marketing, Softlogic Life, Chamindri Pilimatalauwe said: “As a positively inspiring ‘Honda Leda’ brand, we wanted to begin the year with something that felt unmistakably Sri Lankan; hopeful, authentic and shareable for the right reasons. By centering the campaign around a children’s band supporting a donation drive, and reimagining a familiar Sinhala song, we delivered a message that is simple yet powerful: positivity is not about ignoring reality but about choosing a better lens through which to navigate it. When what feels negative is redirected into positive meaning, it creates an energy that doesn’t just uplift individuals, but an entire nation. As we welcome the new year, this campaign reaffirms what we deeply believe in, the resilience of Sri Lankans and the power of a confident national mindset. At Softlogic Life, protecting the future is at the core of what we do, and that begins with fostering a progressive way of thinking. We believe progress is shaped by the stories we choose to tell and amplify, stories that build trust, optimism, positivity, and a shared belief in what we can create together. We are grateful to the lyricist and composer of the original song for supporting its use, and agency partners who helped bring this heartfelt message to Sri Lanka through a powerful creative expression.”

Since launch, the campaign has become viral and is gaining strong organic traction across traditional, digital and social platforms, with audiences resharing the content and adding their own reflections, messages, and tributes to everyday Sri Lankan resilience. The engagement reflects a wider appetite for communication that builds confidence, connection and the true power of positive inspiration especially at the start of a new year.

Softlogic Life Managing Director, Iftikar Ahamed said: “As a life insurer, our role extends far beyond insurance policies and products. For us, it is also about reinforcing preparedness, long-term thinking, and the confidence to keep moving forward, even when conditions are far from ideal. Softlogic Life stands as proof of what the right mindset and a positive outlook can achieve for Sri Lanka. It was this very mindset that enabled us to grow tenfold over the past decade, advance four marketplaces during the most challenging five-year period the country has experienced, and emerge as the second-largest life insurer, the largest health insurer, and the most innovative life insurer in Sri Lanka. Towards the end of last year, our innovations were recognized on global platforms such as Bloomberg, marking a first for Sri Lanka, demonstrating that what we are building is not only transforming the country, but also resonating on a global stage. We firmly believe that our people and our country have the potential to be among the very best in the world. This campaign brings that belief to life, translated into words and images, with the aim of inspiring a shared mindset of confidence, resilience, positivity, and possibility across all Sri Lankans.”

Sri Lanka’s story is not a fleeting headline. Every day, we see people and businesses showing up and finding ways to move forward, even when conditions are tough. We have witnessed this resilience year after year through some of the most challenging periods the country has ever faced.

The strong online response and continued virality of this campaign show that audiences are ready for communication that truly celebrates our Country and helps set a confident, optimistic tone for 2026, one that inspires all of us to tell stories that place our Nation on the global map for the right reasons.

Image Captions:

Image 01 – Softlogic Life Managing Director Iftikar Ahamed

Image 02 – Softlogic Life Vice President/Head of Marketing Chamindri Pilimatalauwe

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