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Nutriline introduces Corn Flakes

Nutriline, the breakfast nutrition brand of Plenty Foods (Pvt.) Limited, a fully-owned subsidiary of CBL Group, recently unveiled Nutriline Corn Flakes, a new addition to its breakfast cereal portfolio made with 100 percent locally sourced corn, reinforcing the group’s commitment to building food businesses that create value for consumers while supporting local agriculture and livelihoods.

“CBL Group has always been in the business of food that creates an impact on people’s lives and on society. The food we produce reaches you and me every day but the impact of our business extends much further, to the farmers through initiatives such as Govi Paula, who grow our raw materials and more than 21,000 families that depend on agriculture for their livelihoods. Nutriline Corn Flakes is another outcome of this thinking. By using 100 percent locally sourced corn, we are connecting local agricultural production with a product that serves an everyday consumer need,” said CBL Food Cluster Director and Chief Executive Officer Manjula Dahanayake.

The newly launched Nutriline Corn Flakes contains no added colours or flavours, offers high iron content, provides a source of protein and is enriched with 10 essential vitamins. The product is available on retail shelves in convenient pack sizes at an accessible price.

“Nutriline Corn Flakes is a response to changing breakfast habits among Sri Lankan consumers, due to rushed morning routines, particularly households balancing school, work and other morning commitments. The consumers are looking for healthy, nutritious food choices that fit their lifestyles, while the businesses have an opportunity to respond in ways that also create value locally. Ready in seconds, Nutriline Corn Flakes offers a convenient breakfast option for busy mornings,” said CBL Food Cluster General Manager Marketing Sachi Fernando.

Nutriline has been part of Sri Lanka’s breakfast cereal category for more than 11 years, with a portfolio that includes Multigrain Cereals, Rolled Oats and Instant Oats. The introduction of Corn Flakes expands the brand’s offering.