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HNB FINANCE takes financial inclusion drive to 26 towns across Sri Lanka

HNB FINANCE PLC has launched a nationwide roadshow titled “HNB FINANCE Diyunuwata Maga – Nagara Charika” (Road to Progress – Town Tour) to bring financial services closer to communities, strengthen customer engagement and promote financial inclusion across Sri Lanka.

Organised in partnership with Neth FM as its media partner, the initiative will cover 26 towns over 13 days, providing residents and with opportunities to interact directly with HNB FINANCE representatives and learn about financial products and services suited to their needs.

The roadshow forms part of HNB FINANCE’s efforts to improve financial accessibility by extending customer engagement beyond its branch network. Company representatives will visit town centres and other public locations to provide information on available financial solutions, respond to customer inquiries and better understand the financial requirements of local communities.

Beyond promoting financial products and services, the initiative is designed to strengthen customer relationships through direct community engagement. The programme features interactive discussions, games, competitions and giveaways to encourage public participation. These activities will help increase brand awareness, reinforce existing customer relationships and create opportunities to engage with prospective customers.

Commenting on the initiative, HNB FINANCE PLC Chief Manager – Corporate Marketing Communications and Digital Madhura Wijeratne, said “At HNB FINANCE, we believe financial services should be easily accessible to everyone. Through ‘Diyunuwata Maga – Nagara Charika’, we are taking our services directly to communities to better understand their financial needs and provide greater awareness of suitable financial solutions,”.

“Through ‘Diyunuwata Maga – Nagara Charika’, we aim to understand the financial aspirations and challenges of individuals and businesses while helping them identify practical financial solutions that support their progress.”

The partnership with Neth FM will support the roadshow through radio promotions and on-ground engagement, helping the programme reach audiences across participating towns.

By combining direct customer interaction with financial awareness activities, HNB FINANCE aims to strengthen its community presence and support wider access to formal financial services, particularly among individuals and small businesses seeking financial solutions to meet their evolving needs.