Hameedia launches ‘We Create’ – Sri Lanka’s first-ever online tailoring platform under the theme ‘Your Style, Your Fit, We Create’

Hameedia, Sri Lanka’s leading menswear brand, recently launched ‘We Create’, the country’s first-ever digital tailoring platform, via www.envoylondontailorstore.com. This innovation reflects Hameedia’s 75-year legacy of craftsmanship combined with modern technology, allowing customers to design personalized garments online.

More than just clothing, Hameedia views fashion as the art of crafting identity. The brand has built a reputation for creating garments that instill confidence and presence—designed for individuals who value precision, detail, and the transformative power of impeccable dressing. Hameedia brings personal style to life, reaffirming its belief that style is personal and fit is everything.

Speaking about this initiative, Fouzul Hameed, Managing Director of Hameedia, stated: “‘We Create’ isn’t just the name of our platform – it’s our philosophy. We don’t simply create garments; we create confidence and identity. This platform democratizes premium tailoring, bringing our expertise directly to the customer’s fingertips. The ‘We Create’ initiative extends beyond Sri Lanka, with Hameedia recently establishing an online bespoke experience in Dubai—taking Sri Lankan craftsmanship to global markets. While we embrace digital innovation, each garment is still crafted by our master tailors with the same meticulous attention to detail that has defined Hameedia since 1949. ‘We Create’ bridges tradition and technology, offering exceptional tailoring for today’s discerning gentleman.”

Hameedia has long set the standard in premium menswear, offering everything from formal and ceremonial attire to smart casual and bespoke tailoring. This latest innovation enhances the brand’s Made to Order (MTO), Made to Measure (MTM), and tailoring services, bringing custom fashion to a new level of accessibility.

Customers can now choose from over 300 premium fabrics sourced from world-renowned mills including Loro Piana, Vitale Barberis Canonico (VBC), Thomas Mason, Tessitura Monti, Zegna, and Dormeuil—guaranteeing superior quality and craftsmanship.

The platform delivers a seamless experience, allowing users to select their preferred fabric, fit, collar, pocket style, and other design elements. The MTO option offers a ready-made fit with minor adjustments, while MTM allows for more detailed modifications to achieve a tailored silhouette. For unmatched customization, the Bespoke service provides a fully personalized garment crafted to precise measurements.

Hameedia has long been a leader in Sri Lanka’s fashion industry—not only in tailoring, but also in total menswear solutions, along with a curated collection of ladies' and kids' wear. The brand’s commitment to inclusivity is evident in its diverse offerings, catering to men of all ages—from young boys to senior gentlemen. Its strong presence in the wedding market has also made it a preferred choice for grooms and their entourages.

With the launch of this online tailoring platform, Hameedia continues to push boundaries, bridging the gap between tradition and technology. This initiative reinforces its reputation as a trendsetter in Sri Lanka’s fashion industry, offering modern men a seamless, customized, and sophisticated shopping experience. The platform is now live, ushering in a new era of tailored fashion at the customer’s fingertips.

Established in 1949, Hameedia is Sri Lanka’s premier menswear specialist, offering comprehensive fashion solutions through its brands Envoy London, Le Bond, Roseavelt, and strategic partnerships with Adidas and Nike.

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