Sri Lanka among ‘most preferred tourism destinations’

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The Sri Lanka Tourism Development Authority (SLTDA), issuing a statement, stated that Sri Lanka has been able to be in the spotlight of reviews by international media stations and has been named a winner at the Readers’ Choice Awards by Condé Nast Traveller.

Announcing the awards in London, Global Editorial Director Divia Thani stated: “The diversity and vibrancy of our Readers’ Choice Awards winners represent a desire to get back out into the world and experience the best of what the travel industry has to offer. As restrictions ease, it is clear that our readers have spent much of the last year and a half dreaming about travel and planning future adventures.”

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Buoyed on by a steady increase in tourist arrivals, destination Sri Lanka with confidence presents the country’s tourism offer, in full force, at the Expo 2020 Dubai on “Sri Lanka Day” today (3). Sri Lanka is seeing a steady revival of visitor arrivals due to a vaccination programme. Highly commended by the World Health Organisation (WHO) operating on health guidelines, Sri Lanka has seen a steady decline in Covid-19 infections, with over 85% of eligible population from Sri Lanka’s 21.9 million being vaccinated, and the administering of booster Pfizer vaccines well underway with travel industry persons given priority.

Sri Lanka Day at Expo 2020 Dubai will be attended by a delegation led by Minister of Foreign Affairs Prof. G.L. Peiris and Minister of Tourism Prasanna Ranatunga and will hold bilateral discussions focused on tourism, exports, and investments. SLTDA Chairperson and Expo 2020 Dubai Commissioner General for Sri Lanka Kimarli Fernando is expected to make a destination pitch highlighting Sri Lanka’s readiness for growth and revival of the tourism industry post-pandemic.

Visitors to the Sri Lanka Pavilion situated in the “Opportunity District” can easily avail themselves of all the information necessary to have a holiday in Sri Lanka and to make travel bookings covering their areas of interest from a wide range of offers.

Sri Lanka Tourism is also planning to host a travel and tourism forum on 4 January 2022 with 40 Dubai-based delegates who will be present to attend B2B meetings, and the 35-strong Sri Lanka travel and tourism delegation coming to Dubai, anticipating a bookings bonanza, in view of the ongoing positive publicity the destination has received post-pandemic recovery.

This was scheduled to take place at a time where the global spotlight shines on Sri Lanka where Travel + Leisure recognised Sri Lanka among the “Top 25 Islands in the World”, published in September 2021. Sri Lanka placed second on Club Med’s index of the best places and countries around the world to become a digital nomad. The country is proud to be home to four of the Top 25 Resorts in Asia: Readers’ Choice Awards 2021. In May 2021, Bloomberg’s “Explore the New Seven Wonders of the World” featured Sri Lanka, while Global Wellness Institute ranked Sri Lanka as the fourth country on the world’s top wellness tourism destination list.

Due to the current Covid-19 restrictions in place in Dubai, the event will be postponed to a later date in March, yet connecting the delegates through a virtual event to take place in early January 2022. Sri Lanka is delighted to welcome tourists who are fully vaccinated. As for others who are not fully vaccinated, there are some easy protocols to be followed for the safety and security of tourists and travellers.

Visit www.srilanka.travel/helloagain for all the details and apply for visa online on www.eta.gov.lk.

SL tourism: From TOM to experience the brand in 2019 | Daily FT
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