Signature Partners with India’s Footwear Giant Campus Activewear Ltd to Bring International Sports & Athleisure Footwear to Sri Lanka

Signature, Sri Lanka’s most admired menswear brand under the esteemed Hameedia Group, is proud to announce its latest venture into the footwear space through an exclusive franchise partnership with Campus Activewear Ltd., one of India’s largest Sports and Athleisure brands. This partnership brings the highly sought-after Campus’ footwear line to Sri Lankan consumers for the first time, now available island-wide through select Signature showrooms, H Sports outlets, a wide network of leading retail partners and exclusive stores, as well as online at https://signature.lk with island-wide delivery.

Founded in 2005, Campus Activewear since its inception has reshaped India’s footwear landscape and achieved immense popularity among young adults and everyday fashion enthusiasts by offering trendy, comfortable, and affordable footwear crafted with precision and style. With over 22.2 million pairs sold in FY24 and an expansive omnichannel presence, including a network of 23000+ retail points, 250+ Exclusive Brand Outlets, across India, Campus now brings its winning formula to Sri Lanka through this exciting new alliance.

Expressing his enthusiasm about the collaboration Amjad Hameed, Director of Signature, stated, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space here, just as Signature has done with men’s fashion.”

Campus, known for its deep consumer understanding and commitment to innovation, offers a wide range of footwear for men, women, and children. Each pair is designed to meet the aspirations of young, vibrant consumers who seek comfort, durability, and on-trend style in their everyday lives.

Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., stated, “We are proud to foray into the Sri Lankan market through a strategic partnership with Signature. This marks an important milestone in our journey to grow in markets that truly connect with our brand values and product strengths. Sri Lanka’s evolving lifestyle landscape and appetite for accessible, fashion-forward products make it a natural fit for us. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.”

As Signature expands its lifestyle offering beyond clothing, this franchise partnership further solidifies its position as a one-stop destination for the modern Sri Lankan man. With the introduction of Campus Shoes, Signature strengthens its lifestyle offering—giving Sri Lankans access to globally loved designs that deliver both confidence and comfort, every step of the way.