Salesforce Launches Agentforce 3 to Solve the Biggest Blockers to Scaling AI Agents: Visibility and Control

Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced Agentforce 3 — a major upgrade to its digital labor platform that gives companies the visibility and control to scale AI agents with confidence. As adoption accelerates, the key blocker has become clear: teams lack insight into what agents are doing or how to evolve them quickly. Agentforce 3 solves this. Informed by thousands of deployments since its October 2024 launch, the platform has already delivered measurable value — cutting Engine’s case handle time by 15%, resolving 70% of 1-800Accountant’s admin chats during peak tax weeks, and boosting Grupo Globo’s subscriber retention by 22%.

Agentforce 3 introduces a new Command Center for full observability and real-time optimization, giving leaders deeper visibility into agent performance. With native support for Model Context Protocol (MCP) and 30+ partner integrations, it delivers faster, more trusted, and scalable AI through the enhanced Atlas architecture and enterprise-ready LLMs like Anthropic Claude.

“With Agentforce, we’ve unified agents, data, apps, and metadata to create a digital labor platform, helping thousands of companies realize the promise of agentic AI today,” said Adam Evans, EVP & GM of Salesforce AI. “Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation. The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

Agentforce 3 also introduces a new Command Center for full agent observability and real-time optimization. With native support for Model Context Protocol (MCP) and 30+ integrations via the expanded AgentExchange, companies gain seamless access to tools like AWS, Google Cloud, and PayPal. Backed by the enhanced Atlas architecture, Agentforce 3 delivers faster performance, trusted LLMs like Anthropic Claude, and enterprise-grade control — helping organizations scale agentic AI with confidence.