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JAT Holdings Launches Hydro+, Redefining Waterproofing Paint Technology in Sri Lanka

JAT Holdings PLC, through its JAT Paints business vertical, announced the launch of Hydro+, a next-generation waterproofing paint powered by revolutionary UV-cross-linking Acrylic-PUD Technology. Building on its track record of innovation in the emulsion category, JAT sets a new benchmark in exterior protection for Sri Lankan homes and buildings.

Purpose-built for superior durability in tropical climates, Hydro+ forms an advanced protective barrier that safeguards surfaces from the harshest environmental elements – including intense sun exposure, heavy rainfall, humidity, algae, and fungus. Its flexible film technology bridges hairline cracks to prevent water seepage, while its dirt pickup resistance ensures walls remain cleaner for longer.

“Hydro+ is not just another paint – it’s a high-performance waterproofing solution that combines advanced science with our deep understanding of local conditions,” said Dilshan Rodrigo, Director Marketing, JAT Holdings PLC. “With Sri Lanka’s weather becoming increasingly unpredictable, Hydro+ provides homeowners and builders with lasting protection and peace of mind.”

Hydro+ joins JAT’s expanding portfolio of innovative, sustainable solutions for the construction and home improvement sector, underscoring the company’s commitment to delivering world-class technology with local relevance.

About JAT Holdings PLC

JAT Holdings PLC is the market leader in wood coatings and brushes in Sri Lanka, with a dominant presence in the paints and luxury home and office furnishings segments. The conglomerate operates two state-of-the-art manufacturing facilities in Sri Lanka and Bangladesh, supported by an advanced Research and Development Centre in Sri Lanka, driving innovation and reinforcing its strong regional presence. Through its Alkyd Resin Plant in Bangladesh, and its Binder Plant in Sri Lanka, JAT benefits from backward vertical integration and enhanced cost efficiencies. Recognised for its financial stability, JAT holds a National Long-Term Rating of ‘AA(lka)’ from Fitch Ratings, while also being consistently ranked among the Most Awarded Entities, Most Loved Brands, Most Respected Entities, and Top 100 Listed Companies by LMD, reflecting its industry-leading position. Furthermore, its certification as a Great Place to Work underscores JAT’s commitment to its employees, making it an employer of choice.