Janashakthi Life reaches 50 MDRT qualifiers milestone in 8 months surpassing global standards


Janashakthi Insurance PLC announced that 50 members of their sales team have been qualified for the MDRT (Million Dollar Round Table) as per the United States membership criteria which is the premier most form of international recognition bestowed upon insurance advisors in the world. This significant milestone was achieved within the first 8 months of the financial year and it demonstrates the sales teams’ strong professional reputation and the high level of work ethic and commitment to excellence. This is also a testimony to showcase the company’s global standards in its products and service approach.   Furthermore, some qualifiers are veterans who have qualified for MDRT multiple times. The qualified members include 2 advisors awarded with the highest MDRT honour of being a Top of Table member which is 6 times the qualifier criteria and 4 advisors received the prestigious Court of Table membership which is 3 times the qualifier criteria. Furthermore, this achievement sets a new record for the sales team as this is the highest number of MDRT qualifiers produced by Janashakthi Life and certainly set standards for other companies to follow.   The leading insurer hopes to continue this momentum in the quest to reach the ultimate goal of producing over 100 MDRT qualifiers by December this year.

This indeed is a prestigious recognition and is a reflection of the commitment and relentless efforts of our dedicated team of sales professionals. We strongly believe that empowering our dynamic sales force with the best training and development programmes for continued professional development is key. In line with this we invest heavily in giving our team world class trainings and motivate them to become highfliers in the industry while creating winning attitudes and lifelong memories. We are so proud that they rewrite the history of “GLOBAL STANDARDS” even amidst the challenging economic backdrop in the country. They take our innovative solutions to every home across the island truly living our purpose of empowering dreams and uplifting lives,” commented Ravi Liyanage – Director/ Chief Executive Officer of Janashkthi Life.

Janshakthi Life achieved this significant milestone in 8 months as a result of establishing the Janashakthi MDRT Winning Club for the year 2021 which was launched in the 1st quarter with the objective of producing 100 MDRT qualifiers for the year 2021. This initiative was further strengthened by the integrated training and mentoring programmes that was introduced to drive a performance culture that empowered and groomed the sales team through a series of workshops. This significant growth demonstrates not only the caliber, professionalism and commitment of Janashakthi Life’s sales team but also the dedication and passion of the leading insurer in driving excellence in their workforce to ensure highest levels of service excellence.

Commenting on the progress and growth momentum demonstrated so far he further added, “our values and commitment guided our growth journey enabling us to not only navigate these challenging times but thrive given the volatile market conditions. It is humbling to see the passion of our sales team as they continue to raise the bar and achieve milestones with record breaking success. We always encourage them actively take part in such forums that give them the opportunity to showcase our best practices and in turn gain valuable insights from their peers across the globe. We congratulate them on their achievements and look forward to their continued success”.

MDRT is a global, independent association of the world’s leading life insurance and financial services professionals with 66,000 members in 72 countries from more than 500 of the world’s leading companies. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognised internationally as the standard of excellence in the life insurance and financial services business. This recognition gives these high-flyers the unique opportunity to interact with and learn from the world’s best minds in the business while showcasing Janashakthi’s best practices and innovations to the world.

Illustrating the Company’s agility with strong performance, Janashakthi Life recorded a growth of 145% in first year regular premium business during the second quarter with the upward trajectory of gaining two market positions up in first year premium compared to 2020.   A pioneering Life insurer, Janashakthi Life has continued to gain and nurture the trust of customers across Sri Lanka with ethical and transparent conduct in all business affairs along with exceptional focus on customer service. Over a span of 26 years, Janashakthi Life has continued to revolutionize the insurance industry and journeyed forward to become a leader in the Life insurance industry in Sri Lanka, delivering a service beyond Insurance to all its customers and stakeholders while remaining true to its purpose of uplifting lives and empowering dreams.

In order to facilitate seamless continuation of life policies and enhanced accessibility the company has introduced multiple ways of paying premiums through online platforms and bank transfers.  The online payment portal is geared to facilitate multiple online transaction and has been increasingly gaining momentum due to its accessibility and convenience. These platforms allow policyholders to carry out their policy payments online and maintain active policies to ensure that their protection needs are fulfilled during these challenging times.

Furthermore, Janashakthi Life has launched several innovative insurance solutions and pathbreaking products including Life Unlimited which provides lifelong hospitalization, Janashakthi COVID Guard – a world’s first in providing financial protection from COVID-19 among other products. Janashakthi Life offers a range of Life Insurance solutions and services that cater to different stages of the life cycle of an individual from childhood to retirement including educational needs, savings and investments, health requirements and mortgage protection.  Thereby ensuring that the policyholders enjoy a wholesome life with solutions that support their goals and lifestyles through every stage of life.

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