John Keells Properties and MullenLowe Unveil “Minutes Away” – Sri Lanka’s Smartest Campaign for TRI-ZEN Using Meta Ray-Ban Glasses

In a bold and pioneering move, John Keells Properties (JKP), in collaboration with MullenLowe, has launched “Minutes Away – The Smartest Campaign in Sri Lanka” for JKP’s smart apartment development, TRI-ZEN. Redefining how real estate is experienced and promoted in the digital age, this campaign is the first in Sri Lanka to utilize Meta Ray- Ban Smart Glasses—bringing viewers into a fully immersive, first-person perspective that captures the essence of smart urban living like never before.

As Sri Lanka’s first smart apartment complex, TRI-ZEN has consistently set new benchmarks in urban innovation. Now, with the Minutes Away campaign, John Keells Properties elevates its brand storytelling by delivering a unique point-of-view (POV) journey, giving audiences the chance to see through the eyes of a resident navigating the conveniences of smart city living—from seamlessly connected spaces to vibrant city life just minutes away.

“Innovation is embedded in the DNA of John Keells Properties,” said Chamal Fonseka, Assistant Vice President of John Keells Holdings and Head of Brand Strategy s Customer Experience at John Keells Properties. “With ‘Minutes Away’, we wanted to push the boundaries of how real estate is communicated. The use of Meta Ray-Ban Glasses not only allows us to immerse our audience in the daily rhythm of a TRI-ZEN resident—it also marks a first for Sri Lanka in terms of campaign technology and narrative style. This campaign is not just about showcasing a product—it’s about enabling prospective homeowners to feel the lifestyle TRI-ZEN offers. And there’s no better way than putting them quite literally in the shoes of a resident.”

The Meta Ray-Ban Glasses are at the heart of this one-of-a-kind activation, enabling content to be captured from a natural, unfiltered perspective—no gimbals, no staging, just real- time storytelling. Whether it's a short commute to Colombo’s key hotspots, smart home features activating at a touch, or the energy of city life just steps away, the viewer experiences it all through the eyes of the modern, connected homeowner.

“We live in an age where attention is short and authenticity is key. With Meta Ray-Ban Glasses, we were able to create content that is dynamic, real, and scroll-stopping,” noted Janidu Siriwardena, Senior Manager – Digital Performance at Mullen Lowe.

The Minutes Away campaign also ties into John Keells Properties’ broader vision of “Creating New Worlds”—by reimagining not just the spaces people live in, but how they connect with and experience those spaces through technology, design, and innovation. TRI- ZEN, as a smart vertical living solution, embodies this vision by offering a modern, connected, and future-ready lifestyle for urban dwellers in the heart of Colombo.

The campaign is being rolled out across digital platforms, making full use of short-form POV content tailored for Instagram Reels, TikTok, and YouTube Shorts—designed to resonate with an audience that values smart choices, authentic experiences, and urban convenience.

Comprising three residential towers boasting a total of 8G7 apartments, TRI-ZEN offers a diverse range of living spaces, including 1, 2, and 3-bedroom units. Residents will also enjoy an array of amenities such as green spaces, a jogging track, swimming pools, well-equipped fitness and wellness studios, a space for a café, in-house laundry, rooftop badminton court, multiple function spaces, a games room with the latest PS5 devices, among many others.

Don’t miss out on the opportunity to secure your smart apartment at TRI-ZEN and experience affluent living in the heart of Colombo. For more information on TRI-ZEN Apartments, contact +G4 702 2G4 2G4 or visit www.trizen.lk.

the picture, standing left to right.

• Linuka Mallikarachchi – Marketing Intern, John Keells Properties

• Janidu Siriwardena – Senior Manager – Digital, MullenLowe Sri Lanka

• Chamal Fonseka – Head of Brand Strategy and Customer Experience – John Keells Properties, Assistant Vice President – John Keells Group

• Nevinke Navaratne - Senior Manager – Digital, MullenLowe Sri Lanka

• Senodhi Fernando – Assistant Manager – Digital Marketing, John Keells Properties

• Shafeeka Gunasekara – Head of Marketing, John Keells Properties