Full’r Burgers Brings Seasonal Innovation to Sri Lanka with Halloween Campaign

Giga Foods celebrated Halloween in Sri Lanka with a Full’r Burgers campaign combining specially curated seasonal burgers, themed outlet experiences, and an activation at Crescat Boulevard, Colombo.

Launched on 5th October 2026, the campaign introduced Voodoo Chick, a crispy chicken burger, and Butcher’s Double, a double beef burger. Developed specifically for Halloween, both products reflected Giga Foods’ focus on seasonal product innovation, connecting its menu with creative brand storytelling.

The campaign began with an office launch, where Full’r’s Night Cook character came to life and colleagues experienced the products firsthand. A movie night completed the internal celebrations.

Following the launch, Full’r Burgers’ outlet teams brought the campaign to customers through the seasonal menu, Halloween décor, and customer engagement. Their coordinated execution carried the campaign’s identity across the restaurant experience.

On 31st October, celebrations continued in partnership with Crescat Boulevard. The activation featured Full’r-inspired Halloween decorations, a pop-up market, mini canvas painting, and children’s face painting, with creative activities hosted by Whiz Creations.

The Night Cook also visited participants, adding an interactive element to the event. Canvas painting participants received a special Full’r Burgers discount, linking their creative experience with the brand’s food offering.

Through seasonal products, team collaboration, and local partnerships, Giga Foods brought its Halloween concept from the menu into customer experiences. The company looks forward to introducing fresh ideas and new flavours in the coming season.