When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. Now, a decade later, Samsung has shipped 4 times more foldable devices in 2021 than in 2020, exceeding the three-fold market growth that analysts expected.
Consumer enthusiasm for Samsung foldable is exemplified by the success of the Galaxy Z series. In the first month since its launch, the Galaxy Z Fold3 and Z Flip3 exceeded total accumulative sales of Samsung foldable devices in 2020.
With foldable smartphone shipments predicted to grow tenfold by 2023, let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.
Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.
The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. The sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.
After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 brought enhanced durability and an improved user experience to foldable. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.
From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.
From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.
The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.
To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldable, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.
Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 and Z Flip3 – the first foldable to receive an IPX8 water resistance rating.
But the features that set Samsung foldable apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldable have unlocked new ways for users to work, play and express themselves.