Seylan Bank, the Bank with a Heart, has added to the innovative customer centric features on its website with the Seylan My Brochure – E-Brochure Portal. The portal, a repository of updated brochures, leaflets, digital marketing material and videos on all Seylan products and services, will give customers convenient and access to all the information they need.
Traditionally, handheld brochures and leaflets have been a quick and easy way for customers to glance through products and services on offer. The current pandemic situation however, has made the printing and distribution of brochures unsafe. With periodic lockdowns to curb the spread of the infection, customers are also strongly discouraged from visiting Bank branches except for essential needs. Seylan Bank therefore came up with the solution to create a dedicated responsive portal for all promotional content, accessible on all desktop and mobile devices. Visitors to the portal could view online or download trilingual brochures and other published content, and also share them through social media in a seamless manner with friends and family, for easy reference.
Physical brochures and leaflets also contribute towards environmental degradation as they are discarded as garbage, and large amounts of them are printed every time products and services are upgraded and added to the Bank’s offering. Seylan Bank hopes to reduce and eventually eliminate the need to print brochures through this initiative, by giving customers the environmentally friendly alternative of a digital portal. They can now access the latest information on its products and services without having to call the Bank, or being worried about safely disposing of outdated physical leaflets in their possession.
Seylan Bank has been at the forefront of driving innovative digital solutions suited for the new normal, setting up extensive digital infrastructure to enable a smooth online banking experience, a state-of-the-art data centre to centrally manage customer needs, partnership with PayHere to facilitate digital payments and even online account opening options for its youngest customers of the Seylan Tikiri Savings Accounts, to minimise physical contact with the Bank. The Bank has also continued to support retail customers with exclusive benefits and offers on essential needs and helped upgrade SME customers’ knowledge and skills through webinars during the pandemic period, to assist in their preparation for post-pandemic opportunities.
Seylan Bank, the Bank with a Heart, operates with a vision to offer the ultimate banking experience to its valued customers through cutting-edge technology, innovative products, and best-in-class services. The Bank has a growing clientele of SMEs, Retail and Corporate Customers, and has expanded its footprint with 172 branches, 70 Cash Deposit Machines, 86 Cheque Deposit Machines and an ATM network of 216 units across the country. Seylan Bank has been endorsed as a financially stable organization with performance excellence across the board by Fitch Ratings, with the bank’s national long-term rating revised to ‘A’ (lka). The bank was ranked second among public listed companies for transparency in corporate reporting by Transparency Global and is now part of the S&P Dow Jones SL 20 Index. These achievements are a testament to Seylan Bank’s financial stability and unwavering dedication to ensuring excellence across all aspects.