For the third consecutive year, Bajaj has emerged as the ‘Most Loved Motorcycle Brand’ in Sri Lanka, according to Brand Finance Lanka, in the 18th edition of its annual review.
Bajaj, the world’s fourth largest two-wheeler manufacturer is renowned in more than 72 countries across Latin America, Africa, Middle East, South and Southeast Asia for its impressive range of motorcycles including CT 100, Platina, Discover, Avenger and Pulsar.
The brand has been considered to be among the ‘Most Loved’ by Brand Finance Lanka since 2011 and won the coveted title in three consecutive years 2019, 2020 and 2021.
“We are proud to be the ‘Most Loved Motorcycle Brand’ in Sri Lanka for the third year in a row. We are grateful to our customers for placing their trust in Bajaj and David Pieris Motor Company, (DPMC). I would like to extend my sincere appreciation to employees for going above and beyond to deliver optimum customer satisfaction and value for money,” said Lakmal de Silva, Deputy General Manager Vehicle Sales.
De Silva added, “A motorcycle is often the first vehicle an individual owns in our socio-economic context. Having recognized this, we are committed to offering a premium quality product complemented with excellent after sales services to deliver an overall positive experience. Bajaj currently has an extensive branch network of 14000 sales, service and spare part dealerships across Sri Lanka; the largest in the country.”
Brand Finance winner for each category is based on research where respondents provide feedback on individual brands by sector, with the highest ranking for each being featured in a consolidated table.