Singer Sri Lanka, Kapruka in strategic retail partnership through Partner Central platform

Singer Sri Lanka PLC (SINS) has officially announced a strategic collaboration with Kapruka Holdings PLC (KPHL) to offer its comprehensive range of consumer electronics and homeware through the Kapruka Partner Central platform. 

This partnership allows one of the nation’s most trusted retail brands to leverage the digital infrastructure of Sri Lanka’s largest locally owned e-commerce enterprise. By joining forces, both entities aim to streamline the online shopping experience for a diverse range of customers, ensuring that high-quality household essentials are more accessible than ever before.

Under this new arrangement, customers can browse and purchase the same high-quality Singer products found in physical showrooms with the added convenience of the Kapruka interface. A key highlight of this partnership is the price parity guarantee, where all items listed on the Kapruka platform will be sold at the exact same retail prices offered at Singer’s own outlets. This ensures that shoppers receive the best value without any online premium, whether they are purchasing kitchen appliances, home entertainment systems, or other consumer durables.

The collaboration is set to provide immense value to Kapruka’s extensive user base, which includes over one million expatriate customers as well as a significant local following. These shoppers will now benefit from Kapruka’s renowned delivery network and personalised customer service while purchasing genuine Singer products. While the expatriate community can use the platform to reliably send essentials to their families in Sri Lanka, local residents also gain a trusted digital channel to upgrade their homes with the latest technology and furniture, backed by the reliability of both organisations.

Himali Silva, Project Lead of Partner Central at Kapruka, noted that the platform was specifically designed to help established brands reach a wider, digitally-savvy audience. She stated that by welcoming a household name like Singer, Kapruka is reinforcing its commitment to providing customers with a premium selection of products backed by a seamless logistics experience. According to Dulith, the integration of Singer’s inventory into Partner Central is a major step forward in Kapruka’s mission to support local brand growth through superior e-commerce solutions that cater to both global and domestic needs.

Representing Singer Sri Lanka PLC, Chief Operating Officer Vajira Tennakoon expressed enthusiasm about the growth potential this partnership unlocks. He emphasised that as consumer behaviour shifts increasingly toward online channels, it is vital for Singer to be present where its customers are most active. Tennakoon added that by utilising Kapruka’s sophisticated platform, Singer can ensure its products reach every corner of the island more efficiently, maintaining the same level of trust and service that the brand has built over decades in the retail sector while gaining access to a massive new online customer base.

Source: FT