Samsung Unveils Vision AI for Neo QLED, OLED, QLED and The Frame TVs, Bringing Intelligent, Immersive & Adaptive Screens to Consumers

Samsung, Sri Lanka’s largest consumer electronics brand, announced the launch of its ultra-premium 2025 models of Neo QLED 8K, OLED, QLED TVs and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Sri Lankan consumers. At the heart of this launch is the new Samsung Vision AI that delivers an unparalleled home entertainment experience with next-generation AI capabilities. Staying true to its commitment to innovation, Samsung’s latest range redefines how users interact with screens, turning them into intelligent companions that enrich everyday living.

Samsung Vision AI – a cutting-edge technology framework – pairs AI-enhanced picture and sound for maximum performance with personalized experience. Samsung Vision AI is built on three pillars.

AI Mode optimizes picture quality and sound in real time by using advanced deep-learning algorithms that adapt to both content and ambient surroundings, ensuring stunning visuals and immersive audio every time. AI Experience personalizes content discovery and settings by learning user preferences over time, delivering a smarter, more intuitive interaction. Multi-Device Connectivity seamlessly connects the TV with smartphones, tablets, and other smart devices, enabling effortless content sharing, control, and continuity across the Samsung ecosystem.

“The role of the television in Sri Lankan homes has evolved – it’s no longer just about watching content, but about enabling connected, intelligent lifestyles. With the introduction of Samsung Vision AI across our widest-ever premium lineup, we are delivering a future-ready TV experience that goes beyond stunning visuals. Samsung Vision AI ushers in a truly personalized, AI-powered screen experience, where the viewer is more important than what’s being viewed. We are calling this shift ‘It’s Your Show’ – an experience where users are in complete control, with the TV adapting to their unique preferences, habits, and ecosystem. Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in Sri Lanka’s premium television segment,” said Mr. SangHwa Song, Managing Director, Samsung Sri Lanka. 

Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviors. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display. It consists of Universal Gesture Control, AI Upscaling Pro, Generative Wallpaper, Multi-Device connectivity and Pet & Family Care mode. 

Samsung’s Most Advanced AI-Powered Neo QLED 8K TV Redefines Visual Display Technology.

Leading the 2025 AI TV lineup is the flagship Neo QLED 8K, designed to deliver the pinnacle of TV innovation. Powered by the advanced NQ8 AI Gen3 Processor, which employs 768 AI neural networks, this TV brings breakthrough features to life. Ensuring an exceptional viewing experience with crisp details, regardless of the input source, it is encased in an ultra-slim, minimalist Infinity Air design. The Neo QLED 8K is an object of beauty and a technological prowess, offering a truly immersive and sophisticated cinematic visual display.

The 8K AI Upscaling Pro feature intelligently analyzes and enhances any content to 8K quality, preserving details and textures with remarkable accuracy. The Glare-Free technology ensures distraction-free viewing even in brightly lit spaces, reducing reflections without compromising color or contrast. Q-Symphony and Dolby Atmos combine to deliver a deeply immersive, multidimensional audio experience by perfectly synchronizing the TV speakers with compatible Samsung soundbars.

AI Mode intelligently optimizes picture and sound based on content type and surroundings, delivering a customized viewing experience. The Neo QLED 8K is available in sizes of 75” and 85”.

Samsung’s 2025 OLED TVs push performance further with NQ4 AI Gen3 Processor supported by 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free Viewing, and AI Motion Enhancer Pro for exceptional clarity in fast-moving scenes. These models support 100% Color Volume, are PANTONE Validated, and feature a minimalist Infinity One design with Attachable Slim One Connect to reduce clutter.

Fortified with Samsung Knox, a comprehensive security platform that safeguards user data and privacy, high security standards are maintained. It detects and prevent unauthorized changes, blocks phishing websites to protect against malicious sites, and enhanced personal information protection through Samsung Knox Vault.

Samsung Sri Lanka continues to strengthen its presence by offering cutting-edge technology and long-term value to its customers. Renowned globally, Samsung has held the title of the No.1 Global TV manufacturer for an impressive 19 consecutive years, a testament to its innovation and quality. In Sri Lanka, Samsung enhances customer confidence by providing an unmatched 20-year warranty on its refrigerators and washing machines, one of the longest in the industry. Consumers can explore and purchase Samsung’s wide range of electronics and appliances through trusted, authorized dealers; Singer, Damro, Singhagiri, and Softlogic, ensuring genuine products and reliable after-sales service.