Moose Fan App gains significant traction throughout T20 World Cup

As the Men’s T20 World Cup concluded, the Moose Fans App has emerged as a powerful new platform that has transformed how supporters engage with the game. According to the final performance report released in late February 2026, the app has entered what developers refer to as its ‘acceleration phase’.

The app is currently transitioning into what creators refer to as a long-term fan engagement engine after successfully maintaining its momentum throughout the tournament. 

Launched initially as a fan activation initiative, the Moose Fan App has evolved into a fully operational digital ecosystem for fans. PodHUB initially proposed the concept and carried it out completely with the goal of turning Moose's tournament sponsorship into a dynamic digital community.

The Moose Fans App demonstrated remarkable resilience in the face of Sri Lanka's early exit from the Super 8 stage and the resulting social media backlash.

By the end of the tournament, the platform’s registered user base had increased to 3,509 users, portraying an impressive 157% increase since launch. Total predictions reached 7,675, with active users averaging 5.4 predictions each, displaying the formation of consistent engagement habits among the fan community.

The platform's community-driven aspect also became very popular. 1,481 fans, or 42.7% of the total user base, uploaded selfies to show their support and personalize their profiles.

The platform’s digital acquisition strategy also played a pivotal role in driving its growth. Paid campaigns through Google Ads generated over 15,100 installations, supported by millions impressions and an impressive 11.3% click-through rate, significantly outperforming typical industry benchmarks.

Android devices accounted for the majority of the platform’s users at just over 80 percent, acting as the primary engine of scale.

Beyond predictions, a growing content ecosystem also fuelled engagement. Video content produced across Moose Studio, Payback and Locker Room jointly generated over 240,000 views, driving traffic spikes and new installations following each episode release.

With the tournament now concluded, developers say the results confirm that the Moose Fans App has moved well beyond being a short-term campaign feature.

Source: Hiru News