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Innovative dsityreshop.com by DSI Tyres Honored with 4 Wins at SLIM DIGIS 2.5

Sri Lanka’s pioneering tyre e-commerce platform, dsityreshop.com, backed by the trusted strength of DSI Tyres, was honored with four awards at the prestigious SLIM DIGIS 2.5 Awards. These recognitions spotlight the platform’s innovative Pick-Up from Dealer model and data-driven, performance-focused campaigns.

The Pick-Up from Dealer initiative is a first-of-its-kind omnichannel model in Sri Lanka, enabling customers to order online and conveniently pick up their tyres at authorized DSI Tyres dealers, combining digital convenience with trusted in-store service.

At SLIM DIGIS 2.5, dsityreshop.com proudly secured two Category Best Awards (Silver):
• Best use of Digital in a Marketing Campaign for Automotive
• Best Use of Data & Predictive Intelligence

In addition, the platform was also recognized with:
• Bronze – Best Performance Marketing Campaign
• Merit – Best SEO/SEM Campaign

Through this dual fulfilment system, customers can purchase genuine DSI Tyres and Hankook tyres online, with the choice of secure home delivery or pick-up from dealer via DSI Tyres’ trusted dealer network.

Commenting on this success, Kavinda Rajapaksa, Managing Director of Samson Rubber Industries, said:

“We are proud to see dsityreshop.com recognized with four awards at SLIM DIGIS 2.5. This achievement reflects our vision of transforming the tyre-buying journey in Sri Lanka through digital-first innovation. I would also like to commend the passionate marketing and eCommerce team that spearheaded this business model innovation, delivering results that have made a real impact on both our customers and the company.”

With these wins, dsityreshop.com has set new industry benchmarks as Sri Lanka’s most innovative and awarded tyre e-commerce platform, backed by DSI Tyres, and continues to redefine the digital future of tyre shopping.

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