First Capital becomes Sri Lanka’s first investment “Superbrand”

First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group) and a pioneering full-service investment institution has been conferred the prestigious Superbrands status, a globally recognised endorsement awarded to brands that demonstrate exceptional strength, trust and distinction in their respective markets. This recognition positions First Capital among an elite group of brands celebrated for their enduring credibility, strong consumer perception and consistent market leadership.

Superbrands is an independent global branding authority operating across more than 80 countries, identifying and celebrating the world’s most respected brands through rigorous evaluation processes. In Sri Lanka, the Superbrands programme is delivered in partnership with LMD, with the list of Superbrands unveiled annually. Recognition is extended only to brands that meet defined criteria, including brand strength, reputation, trust and consumer recognition. Following several years of inactivity, Superbrands Sri Lanka has been relaunched to spotlight the island’s most recognised and respected brands, both local and global.

First Capital’s selection as a Superbrand serves as a strong endorsement of its sustained excellence and leadership within the investment services industry. As Sri Lanka’s pioneering full-service investment institution, First Capital has built a longstanding reputation for market leadership, underpinned by strong brand equity, consistent performance, and the trust of clients and stakeholders. The recognition reflects the brand’s visibility and credibility within the financial services ecosystem, supported by consistent inclusion among Sri Lanka’s top corporate brand rankings and recognition across leading independent brand and service awards.

Commenting on the achievement, Dilshan Wirasekara, Managing Director and Chief Executive Officer of First Capital Holdings PLC, stated, “Being awarded Superbrands status is a significant milestone for First Capital and a powerful validation of the trust placed in us by our clients, partners and stakeholders over the years. This recognition reflects our commitment to delivering customer-centric solutions, maintaining the highest standards of governance and building a brand that stands for credibility, performance and long-term value creation.”

Notably, First Capital Holdings PLC became the first investment institution in Sri Lanka to be awarded Superbrands status in 2025. 

This achievement underscores First Capital’s strategic and disciplined approach to brand building and reputation management over many years. The Superbrands recognition stands as an affirmation of the organisation’s ability to deliver both emotional and functional value to its customers, while continuing to set benchmarks for excellence in Sri Lanka’s investment services landscape.

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About First Capital Holdings PLC 

First Capital Holdings PLC is a listed full-service investment institution in Sri Lanka, operating as a primary dealer, corporate finance advisor, wealth manager and stockbroker. With strong emphasis on upholding stability, fostering a competitive advantage, and providing an exceptional customer experience, together with the support of JXG (Janashakthi Group), First Capital focuses on staying true to its ‘Performance First’ ethos. The company has been recognised as the Most Valuable Consumer Brand in the Investment Banking sector by Brand Finance for two consecutive years. With over four decades of expertise in providing capital market solutions, the Credit Ratings of First Capital Holdings PLC and First Capital Treasuries PLC (subsidiary) were upgraded by Lanka Credit Rating Agency Limited (LRA) from “A” to “A+” with the outlook revised from positive to stable.