Fashion Bug Celebrates Customer Loyalty with Rewards Getaway

Sri Lanka’s leading fashion retail brand, Fashion Bug, has concluded its much-anticipated annual customer appreciation initiative, Fashion Bug Rewards Getaway, reaffirming its commitment to celebrating loyal shoppers.

Rolled out across all 14 Fashion Bug outlets islandwide, it attracted overwhelming participation from over 50,000 excited customers.

Designed as a giveback to those who have played a key role in the brand’s journey, the Fashion Bug Rewards Loyalty Programme delivered an uplifting lifestyle-focused experience throughout its duration.

The initiative reinforced the brand’s customer-first philosophy while adding an element of excitement to everyday shopping.

Fashion Bug curated a collection of exclusive leisure escapes for selected participants.

Winners, chosen through a random draw, were treated to premium lifestyle experiences aligned with the brand’s mantra, including overnight stays at Cinnamon Life at City of Dreams, an overnight cruise aboard a luxury yacht,

and thrilling jet ski safari adventures across the scenic waters of Bolgoda Lake.

Remarking on the initiative, Fashion Bug Chief Executive Officer Shabier Subian said, “Our customers are at the heart of everything we do.

The Fashion Bug Rewards Getaway was conceived as a gratitude to those who have supported us over the years. Celebrating loyalty is central to our values, and it reflects our commitment to giving back while making shopping a true lifestyle experience.”

The winners expressed their appreciation for the opportunity to enjoy these exclusive rewards, describing them as exceeding expectations and creating cherished memories with their families.

The selection process was conducted under the supervision of a Senior Revenue Officer from the Western Province Revenue Department, ensuring full credibility and transparency.

“At Fashion Bug, our goal has always been to go beyond retail and create meaningful experiences for our customers. Seeing their joy and excitement reinforces why we continue to innovate and engage in initiatives that celebrate the people who make our brand what it is today,” said Dr S. H. M. Faraaz, Deputy

General Manager, Marketing and Sales.

Founded in 1994 with a team of just seven, Fashion Bug has grown into a leading fashion retailer with a workforce exceeding a thousand. Today, the brand takes pride in being a premium Sri Lankan fashion retailer, showcasing locally designed and manufactured collections while introducing global trends here.

It invites customers to stay connected by following its social media to be updated on upcoming rewarding experiences.

Source: The morning