Casons Taxi rebrands as The Taxi Company

Casons Taxi has rebranded as The Taxi Company, effective 10 January 2026, marking the next phase of the company’s evolution with a refreshed identity, new logo, and enhanced digital presence.

“Importantly, this is a brand identity update while operations and service delivery remain unchanged, with no disruption to corporate transport services during the transition,” said CEO Zufer Ahamed.

Casons Taxi commenced operations in October 2011 with a fleet of 10 red and white Alto cars.

The company was shaped by extensive ground-level research led by CEO Zufer Ahamed, who personally travelled in taxis, compared kilometre rates, and benchmarked service expectations before launching the business, with support and guidance from his elder brother, Zakir Ahamed, Managing Director and a serial entrepreneur with deep experience in the transportation industry.

“That research-first approach laid the foundation for a service culture centred on consistency, responsiveness, and controlled execution, principles that have remained central as the company grew,” Ahamed added.

While widely recognised as a taxi service, Casons Taxi has expanded into a broader mobility and logistics footprint. In addition to passenger and corporate staff transport, its services include hotel transfers, airport transfers, scheduled pick-ups and drop-offs, and baggage transport not only in Colombo but all over the world through their partners.

The company has also built in-house capacity for office and house moving, including manpower support for relocations, alongside truck rental solutions for larger transport and logistics requirements. It further supports the delivery needs of major hospitality operations, including food delivery services for leading hotels in Colombo.

Beyond standard passenger vehicles, Casons Taxi provides driver-operated pickup trucks and utility vehicles supporting telecommunications, solar, construction, and government projects, enabling site-based operations and project mobility for technical and supervisory teams.

Responding to corporate and institutional requirements, the company has developed event transportation and coordination capabilities, supporting organised movements where timing, routing, and accountability are essential.

“Casons Taxi has positioned itself as a prime corporate mobility provider, with approximately 80% of operations focused on corporate transport, while maintaining a 24/7 customer care centre supporting corporate and public customers alike,” Ahamed said.

“We are also looking to list The Taxi Company.”

This service-led model has received external recognition, with the company honoured at the Huawei South Asia Supplier Convention 2024 with the Excellence in Collaboration and Service Award.

Alongside the rebrand, The Taxi Company is strengthening its digital ecosystem to improve booking control, service coordination, and customer visibility. The new website, thetaxi.lk, is now online.

A driver app is currently in beta, with work underway on a corporate portal for enterprise booking management and reporting, alongside plans for a customer-facing app.