BeWAXed: Celebrating 12 Years as Sri Lanka’s Premier Waxing Empire

What began as a simple dream in 2013 has evolved into Sri Lanka’s leading and pioneering waxing brand. BeWAXed, founded by visionary entrepreneur Durga Kenny, celebrates over a decade of success in empowering women and making premium beauty services accessible across the region.

Today, BeWAXed operates nine branches across Sri Lanka, along with two international outlets in the Maldives and one in India, firmly establishing its reputation as a regional beauty authority. Built on a foundation of passion, professionalism, and perseverance, the brand has revolutionised hair removal services in the country.

“At the heart of BeWAXed is the belief that every woman deserves to feel confident in her skin,” said Durga Kenny. “Waxing is not just about aesthetics—it’s deeply tied to self-hygiene and self-care. Our goal has always been to offer a service and an empowering experience.”

Since its inception, BeWAXed has focused on delivering exceptional waxing services to the highest industry standards. Unlike many salons, BeWAXed is proud to be the only internationally certified waxing service in Sri Lanka. Each technician undergoes extensive training in skin health, technique, and hygiene, ensuring every client receives safe, professional, and effective treatments.

Durga has long advocated against outdated beauty norms, promoting natural beauty and achieving real results without resorting to bleaching or harmful practices. “At BeWAXed, we encourage authenticity. We want our clients to embrace themselves as they are, while feeling fresh and cared for,” she added.

Recognising a gap in the market for quality waxing products, BeWAXed also launched its skincare range, Goddess Cosmetics, five years ago. Designed to complement hair removal routines, the line addresses common post-waxing concerns like ingrown hairs, razor bumps, and strawberry skin. Products include both hard and soft waxes, formulated with nourishing ingredients. Wax types range from traditional honey wax to indulgent options like chocolate, vegan, and strawberry wax.

BeWAXed’s urban-chic outlets provide a clean, welcoming, and relaxing environment. Clients can expect a full range of head-to-toe waxing services. The brand's loyal and growing customer base reflects the team’s professionalism, knowledge, and passion.

Their newest addition, BeWAXed Deluxe, located on Inner Bagatalle Road, Colombo 03, elevates the traditional waxing experience into a holistic beauty and wellness destination. Inspired by Middle Eastern aesthetics, the Deluxe branch offers premium treatments, including the Japanese head spa, Korean underarm detox, facials, and nail care, creating a sanctuary where clients can indulge in a full range of rejuvenating services.

“This is not your typical waxing salon,” Durga said. “BeWAXed Deluxe is an immersive experience—every detail has been designed to help you relax, recharge, and leave feeling your absolute best.”

BeWAXed is open seven days a week, offering both pre-booked appointments and walk-ins. For more information or to book a service, visit www.bewaxed.lk or download the BeWAXed mobile app for quick and easy bookings.