OPPO is celebrating the return of tennis to Roland-Garros, which starts on 30 May. This year’s tournament represents OPPO’s third successive year as a premium partner, and OPPO remains the Parisian Grand Slam’s first-ever smartphone partner.
The upcoming tournament not only represents the return of the world’s elite tennis players to Paris, but also the return of tennis fans to the famous grounds. To celebrate the presence of spectators around the famous clay courts, OPPO will be launching a new campaign, ‘Play With Heart’.
The new campaign will start at Roland-Garros and OPPO will encourage fans across all social platforms to pay tribute to their favourite sport and to share their passion for tennis with unique shots and content. The campaign will also invite influencers and creators across the globe to broadcast and share their love of tennis.
“A love for tennis comes from the soul so we want the planet’s most avid tennis fans to show and share their passion for the game,” said OPPO Overseas CMO Gregor Almassy. “2020 was an unusual and frustrating year for everyone, especially for tennis lovers, so we are launching the Play With Heart campaign. We want to revitalise the passion of fans who love the unique joy and excitement of the most vibrant moments in tennis, such as chasing victory, but also to explore and create more experiences so that fans can truly celebrate the return of the tennis Grand Slams such as Roland-Garros, with fans around the world.”
French Tennis Federation President Gilles Moretton added, “We are extremely proud of our relationship with OPPO and we value their continued support in such complicated times. As in previous years, passion and innovation is at the centre of our partnership and the Play With Heart campaign underlines a common DNA and shared objective to bring tennis fans together and to allow them to show and share their passion for the sport we all love.”
Building on the Play With Heart campaign, OPPO will launch a set of activations around the world. One of these will be the ‘Wall of Heart,’ a series of refurbished walls-to-courts created in Paris and London to encourage fans to take up tennis.
“I’m delighted to continue my partnership with OPPO and I’m grateful for all the work they are doing to promote tennis,” said Gael Monfils, World No. 15 and OPPO brand Friend. “I am glad to be part of the Play With Heart campaign, which I believe will give the next generation of tennis players and fans something to be excited about this year.”
The Play With Heart campaign represents OPPO’s long-term commitment to help promote the tennis and sports sector. The partnership with Roland-Garros and Wimbledon is a part of OPPO’s mission to continue to connect with the world’s upcoming generation of fans – by igniting their passion for the game with powerful moments on the tennis court