The Body Shop celebrates 50 years of being unapologetically “Rebellious by Nature”™

This year, the iconic global beauty brand, The Body Shop, is celebrating its 50th anniversary – a major milestone and a natural moment in time to re-establish the era-defining, heritage brand in new and thrilling ways, for future generations fuelled by the same, shared passion for a more beautiful world. 

Over the coming months, The Body Shop will reveal exciting announcements, brand activations and product launches as part of a year-long celebration. The brand’s new platform, Rebellious by Nature™, underscores The Body Shop’s bold spirit and the collective, powerful and nurturing force, rooted in nature and fuelled by unapologetic joy that can bring real, truthful change to communities all around the world. 

Fifty years ago, Dame Anita Roddick dared to dream differently, and this celebration is a massive thank you to the incredible community, the dedicated teams, and partners across the world. The stores have always been a unique space for human connection, fostering a powerful and emotional bond across geographies and generations. The anniversary is a testament to the enduring ability to be a force for good.

Rahul Shanker, Group CEO, Quest Retail & House of Beauty said, “Rebellious by Nature’ is who we are at our core, bold, fearless, and unapologetically joyful. As we celebrate 50 years, this is not just a celebration of our heritage, but a defining moment to reimagine our future. We are incredibly excited to embark on a new digital chapter with the launch of our dedicated D2C platform (www.thebodyshop.lk). With a renewed focus on innovation and accessibility, we are building The Body Shop for the next generation of customers, while staying true to the values that have always set us apart.”

This golden jubilee celebration coincides with The Body Shop Sri Lanka marking its 10-year presence in the country just last year.

As we look to the next 50 years, The Body Shop is renewing its unwavering commitment to ethical values with a special focus on three core pillars:  

• Education, opportunity and safety for all women and girls 

• Sustainability, nature preservation and Community Fair Trade  

• Joy, self-care and wellbeing

In Sri Lanka, The Body Shop continues to grow through its partnership with Quest Retail, and is now embarking on an ambitious omnichannel journey, seamlessly bridging the gap between its physical stores and newly enhanced digital platforms to better serve its community.

Marking a pivotal step in its digital acceleration, The Body Shop Sri Lanka has announced the official launch of its brand-new website: www.thebodyshop.lk. This new platform brings the beloved ethical beauty experience directly to your home, offering a modern, user-friendly way to shop your favorite products.

To celebrate this launch, customers can enjoy exclusive online offers and deals available only on the new site. Whether you’re looking for a signature scent or a gift for a loved one, it is the perfect time to explore the brand’s full range: Skincare, Haircare, Bath & Bodycare, Fragrance and Gifting.