Rising Through the Ranks: Sajith Silva Appointed CEO of Sarva Colombo

Marking a new chapter in its growth journey, Sarva Colombo has announced the appointment of Sajith Silva as its new Chief Executive Officer. The appointment marks an important new chapter in the agency's evolution, reflecting Sarva Colombo's continued commitment to strengthening its leadership and accelerating its vision for growth in an increasingly dynamic business landscape.

Sajith's appointment is the culmination of a remarkable two-decade journey within the organisation. Having joined Sarva Colombo in 2006 as a Media Assistant, he steadily progressed through the ranks, building extensive experience across media planning, strategy, client leadership and business growth. His rise to the role of CEO reflects both his contribution to the agency's success and Sarva Colombo's long-standing culture of nurturing talent from within.

In 2017, Sajith decided to shift his focus from media operations to brand management. Through handling key corporate relationships over the years, he has successfully managed many of Sri Lanka's blue-chip corporate brands. This experience allowed him to develop expertise in turning market research into creative marketing solutions that drive real business growth. His appointment as CEO represents the next phase of both his professional journey and Sarva Colombo's continued growth story.

Commenting on the appointment, Chrishantha Jayasinghe, Managing Director of Sarva Colombo, said: “This is something that has been a long time coming. Sajith has been part and parcel of Sarva Colombo’s growth over the years - not just in recent times, but across every stage of our journey. It only made sense that someone who truly understands the DNA of this organisation steps into this role. We are confident that under his leadership, Sarva will continue to grow and evolve in the years ahead.”

Sarva Colombo, which was founded in 2005, has established a 21-year reputation as an industry growth expert. The agency is highly regarded for its commitment to research-backed strategies. It stands out in a competitive advertising landscape for its ability to conceptualise and execute powerful campaigns in Sinhala and Tamil, building deep, authentic connections with local audiences. Over nearly two decades, Sarva Colombo has delivered exceptional results for high-profile brands across many major sectors, including banking and finance, education, telecommunications, healthcare, automobiles and FMCG.

Under Sajith’s leadership, Sarva Colombo aims to strengthen its core belief that effective advertising is the only advertising worth investing in. Backed by a talented and passionate team, the agency remains dedicated to focusing on measurable business growth and clear, impactful storytelling for its clients.