LG-Abans appoint Pathum Nissanka as Brand Ambassador

From left: Abans General Manager Ruwan Gunasekera, Abans Chief Marketing Officer Dr. Chathura Jayawardena, Pathum Nissanka, LG Electronics Sri Lanka Product Manager | Home Appliance Solutions Manjula Jayasinghe and LG Electronics Sri Lanka Senior Executive Corporate Marketing and In-Store Management Enura Balasuriya 

LG Electronics (LG), together with the Sri Lankan national distributor Abans, announced the appointment of Sri Lankan international cricketer Pathum Nissanka as its official brand ambassador. 

The partnership brings together two names synonymous with consistency, performance and trust—LG, a global leader in home appliances and electronics and Nissanka, one of Sri Lanka’s most accomplished contemporary cricketers.

The collaboration was officially unveiled at a ceremonial event held at Courtyard by Marriott on December 31, 2025. Through this partnership, Nissanka will represent LG’s global brand promise, ‘Life’s Good’, serving as a symbol of reliability, excellence and optimism for Sri Lankan consumers.

Nissanka has distinguished himself through unwavering consistency and determination at the highest level of international cricket. His achievements include scoring a century on his Test debut and making history as the first Sri Lankan to record an ODI double century in February 2024. His career has been further marked by strong World Cup performances, high ICC rankings and accolades such as Player of the Match at the 2025 Asia Cup, establishing him as a benchmark of excellence and discipline.

“Consistency, discipline and trust are values that have shaped my journey as a cricketer and they are values that I deeply believe in. LG is a brand that has earned the confidence of Sri Lankan families over generations through its reliability as well as innovative technologies that makes living easier. I am proud to be associated with LG and Abans and I look forward to representing a brand that truly lives its promise of ‘Life’s Good’ by improving everyday life for people across the country,” Nissanka stated.

For decades, LG home appliances and electronics, made available to Sri Lankan households through Abans, have earned the trust of consumers nationwide. Recognised as the Most Loved Home Appliances Brand by LMD Magazine in 2024, LG continues to be defined by quality, reliability and innovation—values that align seamlessly with Nissanka’s personal and professional journey. LG’s advanced technologies, including ThinQ smart solutions, have further strengthened its relevance in modern Sri Lankan homes by enabling smarter, safer and more energy-efficient living. These innovations simplify daily routines while offering greater convenience, peace of mind and sustainability.

“At LG, we believe true innovation is defined by consistency, reliability and a genuine commitment to improving lives. Nissanka’s journey reflects these very values. His discipline, resilience and excellence on the world stage make him a natural ambassador for our brand. Through this partnership, we are proud to reinforce LG’s promise of ‘Life’s Good’ to households across Sri Lanka,” said LG Electronics Sri Lankan office Managing Director Keith Chung.

Abans has played a vital role in shaping Sri Lanka’s home electronics landscape, ensuring nationwide access to LG’s innovative product portfolio. With over 400 showrooms across the island and a robust after-sales service infrastructure, Abans continues to support customers beyond the point of purchase, catering to both urban and rural communities with a deep understanding of local needs.

“Abans has always remained consistent in what it has offered to Sri Lankans: quality, reliability and long-term value. Our partnership with LG spans across decades and is built on mutual trust. Appointing Pathum Nissanka as LG’s brand ambassador perfectly reflects these values; his dedication, integrity and performance mirrors what LG and Abans stand for and how Abans always strives to lift LG above all. Together, we are proud to continue enhancing Sri Lankan homes with world-class technology and service,” Abans Chief Marketing Officer Dr. Chathura Jayawardena noted.

Source : DailyMirror