Godrej Consumer Products Consolidates International Media Operations Under WPP Media

Godrej Consumer Products Ltd. (GCPL), a leading emerging markets FMCG company, has appointed WPP Media as its global media agency partner for its international business spanning Sri Lanka, Bangladesh, Nigeria, South Africa, Indonesia, Argentina and Chile. EssenceMediacom, part of WPP Media, has already been managing GCPL's media mandate in India since 2025.

The appointment follows a three-month global media pitch process initiated in March 2026 to consolidate GCPL's media operations outside India under a single global agency group. Media responsibilities across these markets were previously managed independently through locally appointed agencies.

Dileepa Gregory, , Country  Head – Godrej Household Products Lanka (Pvt) Ltd, said, "As consumer preferences and the media landscape continue to evolve in Sri Lanka, strengthening how we engage with consumers remains a key priority. Our partnership with WPP Media brings together global capabilities and local market expertise, enabling us to build stronger brands and drive sustainable growth in the market."

Priti Murthy, President Client Solutions, WPP Media South Asia, said, “We are delighted to strengthen our partnership with Godrej Consumer Products in Sri Lanka. This expanded partnership is a testament to the trust and strong relationship we have built over the years. Sri Lanka is a dynamic market with evolving consumer needs, and we look forward to bringing together our deep local market understanding with WPP Media’s broader capabilities to create more connected and effective marketing solutions. Together, we aim to strengthen GCPL’s brands, deepen consumer engagement and support their growth ambitions in the market.”

Mark Patterson, Global President, Markets and Business Operations at WPP Media, said, “Global growth today is built on the ability to combine scale with local relevance. We are excited to support Godrej Consumer Products as they strengthen their presence across key international markets, leveraging the power of data, technology, creativity, and market expertise. This expanded partnership reflects a shared commitment to delivering integrated marketing solutions that drive meaningful business outcomes and long-term brand growth across regions."

ABOUT GODREJ CONSUMER PRODUCTS

Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. We are the leaders in Hair Colour in Sri Lanka and a strong contender in the Air Freshener and Household Insecticides market. We have also forayed into new categories such as Personal care and Liquid detergents.

We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.

ABOUT WPP MEDIA

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

WPP Media part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.