Digital Marketing Association of Sri Lanka (DMASL) Reviews Performance and Unveils Strategic Roadmap for 2026

The Digital Marketing Association of Sri Lanka (DMASL) reviewed its annual performance and unveiled its Strategic Roadmap for 2026 following its Annual General Meeting (AGM) 2025, held on 10th December 2025 at the Radisson Hotel, Colombo.

The AGM presented a comprehensive review of the Association’s activities during the year, along with the audited financial statements, which confirmed that DMASL recorded its strongest financial performance to date. The Association reported healthy revenue growth, a positive net profit, and a stable financial position, reinforcing its commitment to transparency, accountability, and strong governance.

The meeting confirmed the continuation of the existing Board of Directors for the upcoming term. The Board comprises Mr. Arjun Jeger (President), Ms. Gayathri Seneviratne (Vice President), Mr. Shalendra Mendis (Vice President), Mr. Udara Dharmasena (Secretary), and Mr. Muhammed Gazzaly (Treasurer).

In addition, the Executive Committee (ExCo) for the 2025/2026 term was confirmed, bringing together a diverse group of experienced industry professionals to support the Board in driving the Association’s strategic priorities, overseeing programme execution, and strengthening member engagement across the digital marketing ecosystem.

The AGM also reflected on a year of key milestones, including flagship industry events, professional development initiatives, strategic partnerships, and community-focused programmes that strengthened Sri Lanka’s digital marketing ecosystem.

Building on this momentum, DMASL unveiled its ROADMAP 2026, outlining several new strategic initiatives aimed at advancing the industry and creating sustainable impact. These initiatives include:

• DMASL Academy: Focused on upskilling the nation’s digital workforce through expert-led education and training programmes.
• Digital Services Fair: A national platform designed to showcase Sri Lanka’s digital capabilities, solutions, and service providers.
• DMASL Resident Bootcamps: Intensive programmes aimed at developing high-performance digital talent aligned with industry needs.

The Steering Committee (SteerCo) will support the implementation of the 2026 roadmap by facilitating partnerships, guiding research initiatives, identifying skills gaps, and strengthening collaboration across the digital marketing community.

Commenting on the year ahead, Mr. Arjun Jeger, President of DMASL, stated that the Association remains focused on raising professional standards, investing in skills development, and positioning Sri Lanka as a competitive digital services hub.

DMASL enters the new term with strong financial foundations, leadership continuity, and a clearly defined strategic direction, reaffirming its commitment to empowering its members, driving innovation, and contributing to Sri Lanka’s economic growth through the strategic application of digital marketing.