DFCC Bank Launches ‘Badu Mallak’ Campaign to Celebrate Remittance Customers

DFCC Bank has launched its ‘Badu Mallak’ campaign - a remittance reward programme designed to honour loyal customers receiving funds via Lanka Money Transfer (LMT). The initiative coincides with DFCC Bank’s 70th anniversary and celebrates the vital contribution of Sri Lankan remittance recipients to household well-being and national economic resilience.

The campaign will reward 70 customers each month with Rs. 10,000 worth of supermarket vouchers. Eligibility is automatic - the first 70 DFCC Bank accounts to receive inward remittances via LMT in each calendar month during the campaign period will be selected. Each customer may receive one reward during the campaign duration, regardless of transaction frequency.

The ‘Badu Mallak’ campaign reflects DFCC Bank’s broader strategy of relationship-focused banking and acknowledges the essential role of Sri Lankans working overseas, whose remittances serve as a lifeline for families and a key contributor to Sri Lanka’s foreign exchange inflows.

Anton Arumugam, Senior Vice President and Head of Offshore Banking and Remittance Business Development at DFCC Bank, stated, “A remittance is more than a transaction. It is a tangible link between families separated by distance, and a powerful act of care. As we mark 70 years of service to the nation, we are honoured to recognise the trust our remittance customers have placed in DFCC Bank. This campaign is a small way of saying thank you for their continued contribution to both households and the national economy.”

The promotion is accessible through DFCC Bank’s nationwide branch network and requires no additional paperwork. Customers who receive remittances via LMT during the promotional period will automatically qualify for consideration.

DFCC Bank, established in 1955, has evolved into a full-service commercial bank and development finance institution, with growing focus areas including SME banking, digital inclusion, and diaspora engagement. The ‘Badu Mallak’ initiative reaffirms the Bank’s long-standing commitment to customer-centric innovation and sustainable financial inclusion.

For more details, customers are invited to visit their nearest DFCC Bank branch or contact the Bank’s hotline on 011 2 350 000.

About DFCC Bank

DFCC Bank PLC, established in 1955 and listed on the Colombo Stock Exchange since 1956, is one of Sri Lanka’s leading financial institutions. Regulated by the Central Bank of Sri Lanka and rated A (lka) by Fitch Ratings, the Bank offers a comprehensive portfolio of retail, corporate, and SME banking services, along with treasury, investment, and trade finance solutions.

With customer centricity and sustainable innovation at its core, DFCC Bank delivers seamless and secure banking experiences, which include digital platforms like DFCC MySpace, and through a network of 138 branches and access to over 5,500 ATMs via the LankaPay network.

A recognised leader in sustainable finance and renewable energy initiatives, DFCC Bank is committed to reducing environmental impact and fostering long-term economic resilience.