CH17 Loyalty announced the launch of a comprehensive human resource management (HRM) suite with a fully embedded rewards and loyalty module—a first-of-its-kind software-as-a-service (SaaS) solution developed for the modern enterprise.
Unlike conventional HR systems that focus primarily on administration, CH17’s newly introduced platform brings together HR operations, employee engagement, appreciation, recognition, attendance and rewards within a single, seamlessly connected digital environment. The solution has been purpose-built for closed and targeted employee groups, enabling organisations to engage specific cohorts using defined demographic and firmographic parameters.
Industry observers note that while many HR platforms offer transactional efficiency, very few address the growing challenge of employee retention and continuous engagement. CH17’s platform directly responds to this gap by integrating real-world rewards, lifestyle benefits and structured recognition mechanisms into daily HR workflows—transforming HR from a support function into a strategic engagement engine.
“Retention today is driven by how valued an employee feels, not merely by policy or payroll,” said CH17 Founder and CEO Jumar Preena.
“We have taken our decade-long expertise in rewards and loyalty and embedded it where engagement truly begins—within the organisation itself. This platform allows employers to recognise, reward and motivate their people in a measurable and sustainable manner.”
The platform offers:
A unified HRM and engagement framework
Data-driven dashboards to track participation, recognition frequency and impact
Configurable rewards aligned to performance, milestones and tenure
Seamless scalability for SMEs, large enterprises and multi-location organisations
By leveraging CH17’s proven rewards infrastructure and merchant ecosystem, the solution enables organisations to offer meaningful, lifestyle-oriented benefits rather than symbolic incentives—an approach increasingly favoured by today’s workforce.
The launch further reinforces CH17’s position as a pioneer in loyalty-driven technology platforms, extending its impact beyond consumer rewards into the corporate and enterprise HR domain.
The CH17 HRM and Rewards SaaS platform is now available for enterprise onboarding and pilot deployments across Sri Lanka.
Source : DailyMirror
Afrin