Breaking News
Tracy
Tracy
Sep 02 2026
27Baby Cheramy, Sri Lanka's No. 1 baby care brand, has unveiled Cheramy World, Sri Lanka's first locally developed edutainment world for children, marking an exciting new chapter in the brand's journey. Designed to inspire children through play, imagination and learning, Cheramy World was introduced alongside the renovation of the Baby Cheramy Funtime Cologne Range, bringing to life an all-new cast of lovable characters, the Funtime Buddies; Lucky Ducky, Cuddly Bunny, Angel Fairy, Star Dust, and Magic Mist, alongside refreshed fragrances designed for the everyday adventures of active toddlers.
More than a product renovation, Cheramy World represents Baby Cheramy's vision of creating meaningful experiences that extend beyond trusted baby care. It is a magical world where children are encouraged to explore, discover and develop important life skills through engaging stories, imaginative play and memorable experiences, while giving parents a trusted companion through the different stages of their children's growth.
At the heart of Cheramy World are the Funtime Buddies, building on Baby Cheramy's much-loved signature character universe while introducing new personalities that bring different dimensions of childhood learning and development to life. Each Buddy has a distinct personality and role within Cheramy World: Lucky Ducky inspires music and singing, Cuddly Bunny encourages good habits, Angel Fairy makes learning numbers and letters enjoyable, Magic Mist promotes sportsmanship and teamwork, while Stardust inspires imagination and exploration. Together, they create an engaging world where learning and fun go hand in hand, encouraging children to build confidence, creativity and curiosity every day.
The Cheramy World experience currently comes to life through digital content, with plans to extend the platform beyond the digital space through activity books and brand-led activations islandwide, creating more opportunities for children to engage, learn and play with their favourite Funtime Buddies.
Alongside Cheramy World's launch, Baby Cheramy has also renovated its Funtime Cologne Range, an expert-developed range created with the needs of active toddlers in mind. The range introduces five new fragrances inspired by the Funtime Buddies, bringing their personalities to life through scent. Dermatologically tested and specially developed for children, the fragrances comply with International Fragrance Association (IFRA) standards, reinforcing Baby Cheramy's commitment to trusted expert care. The renovation also introduces Baby Cheramy's new "Joy Booster" proposition, reflecting the belief that fragrance can add an extra touch of happiness to children's everyday adventures.
To celebrate this milestone, Baby Cheramy officially introduced Cheramy World through an exclusive premiere of PAW Patrol: The Dino Movie at Scope Cinemas, Havelock City Mall. Bringing together one of the world's most-loved children's movie franchises with Sri Lanka's No. 1 baby care brand, the event welcomed children and their families into an immersive experience that reflected the imagination, excitement and sense of adventure at the heart of Cheramy World.
The premiere transformed an afternoon at the cinema into a memorable family celebration, where children first enjoyed the latest PAW Patrol adventure before stepping into the magical world of Cheramy. The event provided an engaging platform to introduce families to the Funtime Buddies, the renovated Cologne Range and Baby Cheramy's vision of creating a world where children can play, learn and grow together.
About Hemas Consumer
Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.
