Atlas Makes Learning the Perfect New Year Gift for Young Minds

Atlas Axillia Co. (Pvt) Ltd. announces the launch of its specially curated limited edition “Aluth Avurudu Gift Packs” in celebration of the Sinhala and Tamil New Year, offering a meaningful and educational gifting option for children across Sri Lanka. Timed for the festive season, the initiative encourages parents, relatives, and well-wishers to move beyond conventional gifts and select options that support children’s learning and development. Anchored by the tagline “Podi weddange dhenuma wedena hodhama thegga,” the initiative highlights the importance of nurturing knowledge during moments of celebration, while staying true to Atlas’ core purpose of making learning fun and enjoyable for every child.

Designed to bring together the joy of Avurudu and the value of education, the Atlas Aluth Avurudu Gift Packs include a range of quality stationery and learning tools that inspire creativity, curiosity, and productivity among children. Built on Atlas’ belief that learning should be engaging and fun, the pack transforms everyday learning into a rewarding experience. At a time when gifting often centres on short-term excitement, Atlas offers a thoughtful alternative that supports long-term learning and skill development, helping children remain meaningfully engaged during the festive holidays. Some of these gifts are specially designed to be used during the auspicious time for commencing work, seamlessly integrating educational moments into festive rituals and enriching the overall experience.

Commenting on the launch, Kasuni Bandara, General Manager – Marketing of Atlas Axillia Co. (Pvt) Ltd., stated, “At Atlas, making learning enjoyable lies at the heart of everything we do. The Aluth Avurudu Gift Packs are designed to celebrate the spirit of the season while bringing added value to a child’s learning journey. This initiative reflects our commitment to ‘Making the learning journey fun and joyful’ and encourages children to explore, create, and grow with enthusiasm. Children learn best through hands-on experiences, and our activity kits are designed to support that process.”

Available at leading retail outlets, stationery stores islandwide, and leading e-commerce channels from early April, Atlas Aluth Avurudu Gift Packs reinforce the brand’s promise of delivering innovative, high-quality educational solutions for Sri Lankan children. As families come together to celebrate the New Year, Atlas invites them to make gifting more meaningful by choosing gifts that inspires young minds, where learning is not only valuable but truly enjoyable.