APIDM Launches AI Proficiency for Business Professionals Program

The Asia Pacific Institute of Digital Marketing (APIDM) officially launched its groundbreaking AI Proficiency for Business Professionals Program at BMICH, Colombo. This initiative marks a milestone in Sri Lanka’s digital transformation journey, empowering leaders, executives, and entrepreneurs to harness AI for business growth, innovation, and responsible leadership.

Unlike technical AI courses, this program is designed to bridge the gap between artificial intelligence and business decision-making, equipping professionals with practical skills to integrate AI into strategy, operations, and day-to-day workflows. It is tailored for non-technical professionals, giving them the confidence and capability to lead AI-driven change within their organizations.

The program has been developed with clear objectives: to equip professionals with a strong understanding of AI concepts and trends, enable effective decision-making through AI-driven insights, enhance productivity and efficiency with AI-powered tools, foster innovation to address business challenges, and ultimately create future-ready leaders who can guide organizations in the AI era.

Adding perspective, Amitha Amarasinghe, Co-founder and CEO of APIDM, said: “At APIDM, our mission has always been to prepare professionals for the future of work. With the launch of this program, we are taking the next big step, enabling Sri Lanka’s workforce to thrive in an AI-driven economy. This initiative is not just about technology adoption; it’s about creating future-ready leaders who can drive meaningful transformation for businesses and society.”

Following this, Shanaka Pramod, Program Director – AI Proficiency for Business Professionals Program, stated: “AI is no longer a distant future, it is the present. Through this program, our goal is to demystify AI for business professionals, empowering them to make better decisions, optimize workflows, and unlock innovation without needing a technical background. It is about giving today’s leaders the fluency they need to guide organizations in the AI-powered era.”

The AI Proficiency for Business Professionals Program is delivered through online interactive learning with practical sessions, expert-led lectures, real-world case studies, peer discussions, and applied exercises. Its phased structure covers fundamentals of AI, applied AI for business, and AI leadership and strategy, ensuring participants move from understanding concepts to applying tools and finally leading AI adoption within their organizations.

Designed for business leaders, mid-to-senior managers, entrepreneurs, and professionals across sectors such as banking, insurance, real estate, travel, and education, the program addresses the urgent need for organizations to adapt to rapid advancements in AI. By making AI accessible to non-technical professionals, it enables them to lead digital transformation confidently and responsibly.

The program also forms the first stage of the APIDM AI Business Acceleration Series, a progressive three-level journey that includes the AI Business Innovator and Strategic AI Business Leader tracks, reinforcing APIDM’s commitment to building a digitally empowered workforce that can transform both businesses and society in the AI-powered era.

About APIDM

The Asia Pacific Institute of Digital Marketing (APIDM) is Sri Lanka’s leading digital marketing skills training and research institute, dedicated to shaping the future of professionals and businesses in the digital economy. Since its establishment in 2009, APIDM has empowered thousands of professionals to advance their careers, transition into leadership roles, and bridge the critical digital skills gap across industries.

With a comprehensive portfolio of certification programs, upskilling workshops, corporate training, and industry research, APIDM delivers world-class learning experiences that are both practical and future-ready. Its flagship programs, including the Digital Marketing Mastery Program and the Diploma in Digital Driven Marketing, set the benchmark for industry-aligned education in Sri Lanka and the wider Asia-Pacific region.

APIDM is also home to Sri Lanka’s pioneering Digital Outlook Research Project, providing invaluable insights into online consumer behavior and market trends. Guided by a strong alumni network of professionals now leading digital transformation across top organizations, APIDM stands as a trusted partner for individuals, corporates, and policymakers.

Its mission is to inspire transformative growth by equipping professionals and entrepreneurs with cutting-edge digital knowledge, skills, and tools to thrive in a dynamic, competitive world.