Banking and Finance

AIA Insurance Lanka charts a bold new era for bancassurance with Vision X

AIA Insurance Lanka recently hosted ‘Vision X: The Next 10 Years of Partnership Distribution’, a spectacular celebration at Shangri-La Colombo. This landmark event brought together an elite circle of C-suite executives, from leading partner banks and brokers, alongside AIA’s senior leadership team, to honour a year of transformative success and unveil an inspiring vision for the upcoming decade.

The evening radiated elegance and ambition as guests were recognised for their unwavering support in shaping AIA’s Partnership Distribution journey that has revolutionised bancassurance in Sri Lanka. Among the distinguished attendees were senior leadership of NDB Bank, DFCC Bank, Commercial Bank of Ceylon, NDB Wealth , Pan Asia Bank , Broker partners , CBC Finance PLC, regional and branch managers; AIA senior leadership; AIA Partnership Distribution staff members and cross-functional team members. The event illuminated the power of collaboration, setting the tone for an extraordinary decade ahead.

AIA Insurance is the pioneer of bancassurance in Sri Lanka, having introduced the model and continuing to lead the sector with innovative solutions. The company has established exclusive long-term partnerships with leading banks such as NDB Bank , DFCC Bank and Commercial Bank of Ceylon, enabling customers to access life and health insurance through extensive banking networks.

During ‘Vision X’ celebration, AIA formally introduced its strategic blueprint for the years ahead, outlining an ambitious path toward long-term growth and innovation. At the heart of this vision is a digital-first, seamless customer experience, designed to elevate service standards and redefine engagement. The strategy focuses on strengthening partnerships for sustainable growth, positioning Sri Lanka as a regional leader in innovation and excellence. Opportunities for global learning and exposure were highlighted, alongside a forward-looking perspective on the evolving landscape of bancassurance, emphasising AIA’s commitment to staying ahead of industry trends and driving progress.

By driving collaboration within the bancassurance industry and championing a shared vision for progress, AIA reaffirms its unwavering commitment to helping Sri Lankans live healthier, longer, and better lives.