DFCC Bank, the premier commercial bank in Sri Lanka was recently awarded as the ‘Most Trusted Retail Banking Brand’ and ‘Best Customer Service Banking Brand in Sri Lanka’ by the Global Brands Magazine, UK for the year 2021 under the category of ‘Banking and Finance’ attesting to its continued status as the Bank for Everyone.
These accolades highlight the Bank’s continuous efforts to create inclusive value for all stakeholders while building and securing a resilient Sri Lanka. Further, they mark a significant milestone for the Bank, as it is the first time DFCC Bank has been awarded these accolades after its merger in 2015.
The Global Brands awards were established with the primary aim of celebrating and highlighting excellence in performance and rewarding companies across different sectors. The award honours companies who have performed extraordinarily well across multiple fields including Finance, Education, Hospitality, Lifestyle, Automobiles, and Technology. The awards acknowledge key players who strive for excellence and provide a platform for their recognition. The award also aims to identify and create awareness about the significance of exceptional service delivery and reward their performance with the ultimate global Recognition.
Sharing his thoughts on the achievement, CEO Lakshman Silva stated, “These awards are a testament to the continuous efforts DFCC Bank takes to provide the best customer service, while creating an unmatchable top-of-the-line customer experience that has now been recognised on a global level. Using innovative, inclusive, applicable processes and systems to serve the nation as a customer centric, digitally enabled bank has always been of paramount importance to us, and our success in doing so has been showcased through these accolades.
“Being celebrated as the most trusted and as having shown excellence in customer service is something that drives us to constantly better ourselves and continue to be at summit of banking and finance for the years to come – and is an integral part of our promise to create sustainable value as the premier commercial Bank in Sri Lanka.”
Despite the unprecedented challenges faced by many businesses due to the ongoing pandemic, staff of DFCC bank worked tirelessly over the past two years to combat the negative socio-economic effects brought about. Staying true to their core values and goals, DFCC Bank takes pride in its ability to achieve service excellence at a level noticeable on international scale, such as the Global Brands Magazine Awards. These awards further serve to highlight the Bank’s sustainable value creation during these testing times, putting customer’s livelihoods at the centre of their strategy, on their path to create and secure a sustainable future for the generations to come.