Vision Care collaborates with CFW as “Official Eyewear Partner” at Swim Week 2021

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Vision Care, Sri Lanka’s largest eye care solutions provider, continued its longstanding partnership with Colombo Fashion Week (CFW) by participating as the “Official Eyewear Partner” at the CFW’s Swim Week 2-day resort wear fashion extravaganza that was held at the Shangri-La Hotel and the Marina at the Port City recently.

During the event, Vision Care’s world-class collection of top eyewear brands were used by several designers including Charini Suriyage and Karma Collection on Day 1 and Indi Yapa Abeywardena, Divya Jayawickrama and Hameedia on Day 2 in their fashion creations to complete the perfect luxury resort wear look. They used renowned global eyewear brands marketed by Vision Care including D&G, Versace, Bvlgari, Prada, Ray Ban and Vogue in their creations. In addition to these brands, Vision Care also offers customers a wide array of leading international brands for frames and sunglasses such as Emporio Armani, Michael Kors, Polaroid, Carrera, Coach, Oakley, Gucci, Porsche and many others. These brands are available at Vision Care branches located island wide and also on their online store shop.visioncare.lk.

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This year’s edition of Swim Week focused on luxury resort wear with emphasis on the upcoming festive season of December as well as destination weddings. Held in accordance with the current health restrictions, the show was a hybrid event that was telecast live with a limited number of guests attending.        

Harsha Maduranga – General Manager of Vision Care stated, “Vision Care extended the partnership with Colombo Fashion Week earlier this year when the main CFW event was held back in April. Building on this collaboration, our top eyewear brands have now been utilized by the designers in the Swim Week edition of CFW, marking another milestone in our ongoing journey. Our expansive range of world-class, premium eyewear brands are widely sought after in the world of fashion. The perfect resort wear look is not possible without sunglasses as they are an integral part of it. These highly-talented designers have demonstrated how perfectly they are able to mix and match our eyewear products to complete the individual’s unique resort wear look.”

Colombo Fashion Week is a developmental project that aims to drive progressive change in every aspect of the fashion industry in Sri Lanka. Since its inception in 2003, CFW has focused on nurturing the next generation of Sri Lankan fashion designers.

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