Marketing metrics that matter in the evolving world

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Marketing campaigns, channels and messaging have changed to accommodate the changing environment. It's time to re-look at our measurement metrics also.

Jumpstarting tourism: Why Digital Marketing should be priority

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Last week, in the first part of this two-part article, we discussed restarting tourism in Sri Lanka under the headline “When and how we...

The startup mentality for corporates; how to avoid falling off the cliff

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The business world has changed a lot in the past few months and will no doubt continue to change rapidly in the coming months....

8 Essential Tips For Small Business and Startups From Expert Entrepreneurs by Chelsea Segal

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These days, it seems like everyone is hoping to become an entrepreneur and come up with “the next big thing”. Who can blame them?...

Do you know why most Sri Lankan startups fail?

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According to research done by CB Insights, the number 1 reason for a startup to fail is because there is no market need for it....

Urban.lk: A promise in the making in Lankan eCommerce?

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The internet gave birth to a great many things. Out of these, eCommerce has grown to be one of the biggest global industries, with...

10 shortcuts made possible by .new

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Who doesn’t love finding a good shortcut? A year ago, G Suite created a handful of shortcuts: docs.new, sheets.new, and slides.new. You can easily pull up a...

What to expect from the next Explorer Series meetup by Gapstars

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Founded in 2015, Gapstars is a B2B service provider to Dutch software companies. Over the years, the company has developed a method to help...

Youtube A-Z | Teaser

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Not yet signed up? Are you a female who wants to become a youtuber or a vlogger? Let YouTube...

Top 10 ideas from Yarl Geek Challenge Season 8

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It was that time of the year again. A weekend in the sun-soaked city of Jaffna. The Yarl...

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IIHS promotes Sustainable Living through “Giving Back to Nature” Concept

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International Institute of Health Science (IIHS), Sri Lanka’s premier and leading healthcare education institute renowned for the high-quality education in Sri...

Second wave intensifies pressure on Sri Lanka Finance and Leasing companies: Fitch

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The risk of a second coronavirus wave, together with weak borrower sentiment in an already fragile operating environment, would put further...

MoU between University of Moratuwa and Aalto University, Finland

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The Cabinet of Ministers has granted approval for the University of Moratuwa and the University of Aalto in Finland to enter...